What started a year ago as an initiative to produce a new look and message for how Houston-based Cameron (NYSE: CAM) presented itself in the marketplace has gained national attention.
“Discover Cameron,” the interactive collaboration by Axiom and Cameron’s marketing team, won third place in the Event Marketing Trade Show category at the Business Marketing Association’s ACE awards in New York, BMA executive director Ned Clausen announced on Monday.
Entries from the U.S., Canada and Asia were submitted in more than 60 categories. Judges for this year’s competition included representatives from Leo Burnett, Young & Rubicam, Google, Verizon, Motorola and Forbes. The 30th annual ACE Awards ceremony will be held April 18 in New York.
The ACE, which started in 1982 by the BMA’s New York chapter, is the only award in the nation that only recognizes B2B marketing achievement. The chapter, according to its website, “has brought together the industry’s creative elite in what The New York Times has hailed as ‘one of the industry’s best creative awards.’”
For Axiom, “Discover Cameron” has yielded a stream of accolades in 2012. The interactive presentation earned a Gold and two Silver ADDY awards at the regional level from the American Advertising Federation, and has advanced to AAF’s national competition, whose winners will be announced June 5 in Austin.