Illustrating Versatility With Basic’s Annual Report

Annual reports are generally known more for their facts and figures, and less so for aesthetics. Basic Energy Services is no different in this regard — until Axiom developed unique visuals to complement the company’s financial information to sophisticated shareholders. Basic’s 2011 annual report, “Strong Presence, Solid Path,” featured eye-catching illustrations that were a departure from the custom photography used in reports of previous years. The illustrations also were used in Basic’s marketing materials that reflect Basic’s leading position among well site services companies in the U.S. The company’s CEO expressed praise for the look and feel of Basic’s annual report, which he said was well-received among shareholders. It was selected by BMA Houston for a 2012 Lantern Award, beating out a company that had won the annual report category the previous two years.

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