Axiom Revamps the Rockwood Shutters Brand

When we started working with Axiom, we had been struggling with direction and vision for a sales brochure. The project grew to include a new Rockwood website and refreshed brand image such that all are now cohesive and consistent.

- Jenn Baur, CEO; President at Rockwood Shutters

How do you rebrand the largest shutter provider in the South? That was Axiom’s latest creative challenge, a rebrand which culminated in new messaging, a responsive website and a collateral package for Rockwood Shutters.

Rockwood Shutters is an all-American company that offers custom-crafted shutters, blinds, shades and draperies. Their products are available exclusively through The Home Depot, and can be found across 33 states in the U.S.

The rebrand’s focal piece – the new website – was designed to be a resource for finding the perfect window treatment, used by design consultants and customers alike. Now, the website’s streamlined appearance offers an easily navigable tool for distinguishing the thousands of design styles and configurations.

The website is responsive, user-friendly and chock-full of impactful messaging and infographics to make the shutter experience as engaging and accessible as possible.

See the responsive website here.

What’s the Best Fit?
With thousands of product and design combinations available, finding the perfect shutter can be complicated but it shouldn’t be. To make the shutter experience as easy as possible, Axiom designed leave-behind collateral for customers following in-home design consultations. With an overview pocket folder containing three unique product brochures, the collateral’s engaging graphics and key messaging help present design options and lead the audience to the refreshed website.

“Our teams love the new look and feel proud presenting the new materials. We enjoyed working with everyone at Axiom and they kept us on track to completion.”
– Jenn Baur, CEO; President at Rockwood Shutters

Brand, Revealed
The rebrand and website was unveiled during Rockwood’s company-wide sales meeting on June 15th – an event which began as an annual assembly of design consultants, but has since evolved into the ‘Can’t-miss’ retreat.

“We have a great time every year. But during our retreat, we introduced the new website and our revamped look. Our new brand and website brought so much energy to the team; we saw a spike in sales the very next week.”
– Jenn Baur, CEO; President at Rockwood Shutters

See the website, collateral package and more from Rockwood’s rebrand on our website.

To learn more about our work with Rockwood Shutters, contact Laura Hughey @ or 713-523-5711.

Follow us on Facebook, Instagram and Twitter.