Axiom Brings Home BMA-Houston’s Best of Show Award

Awards season is here – and we’re bringing home some marketing bling. 

Axiom won 10 Lantern Awards and Best of Show last Thursday at BMA-Houston’s award show.

The Business Marketing Association’s Lantern Awards celebrate the best B2B Houston marketing of the year. The competition is fierce, the creative is great, and the judges come from across the nation to determine the years’ best marketing.

Our award-winning creative spanned several categories of brand strategy and digital marketing, from video and social media campaigns, to integrated digital marketing campaigns

Here’s a list Axiom’s award-winning B2B creative work, plus the project that won Best of Show. If you want to see each project, scroll to the bottom of this post.

Best of Show for Integrated Marketing Campaign

This year, Ringers Integrated Marketing Campaign won Best in Show. This campaign centered around digital strategy, including content marketing, social, email, video and much more – plus HubSpot’s inbound marketing platform to maximize marketing ROI.

This campaign earned great results, so we wrote a digital strategy case study showcasing each marketing element and the ROI that followed.

Only one project can win Best of Show, so we’re proud of this one. Check out the results.

Lantern Awards:

  • Ringers Gloves Integrated Marketing Campaign (Best of Show)
  • Axiom Website
  • Axiom Blog
  • Ringers Gloves Digital Advertising
  • Ringers Gloves F3 Technology Video
  • Arsenal Brand Campaign
  • Ringers Gloves Social Media Campaign
  • Quantum Energy Partners Print Ad Campaign
  • Ringers Gloves Billboards
  • Ringers Gloves Ad Campaign


Keep scrolling to see creative work in detail – but first, a little bit about the Lantern Awards.

BMA Houston created the Lantern Awards of Texas 30 year ago to highlight top-quality creative and strategic B2B communications. As a B2B marketing firm in Houston, this award show is right up our alley. This year, the Awards Show was held at House of Blues. Here’s part of the Axiom team bringing home Lanterns for our trophy case.


Lantern Awards:

Take a look at the winning creative below. Entries were judged based on 5 categories: Objective, Strategy, Implementation, Creative and Results.

1) Ringers Gloves Integrated Marketing Campaign

2) Axiom Website

3) Axiom Blog

4) Ringers Gloves Digital Advertising

5) Ringers Gloves F3 Technology Video

6) Arsenal Brand Campaign

7) Ringers Gloves Social Media Campaign

8) Quantum Energy Partners Print Ad Campaign

9) Ringers Gloves Billboards

10) Ringers Gloves Print Ad Campaign

If you want to see more of the Best in Show integrated marketing campaign, check out our digital strategy case study.

It’s a deep-dive into the ROI earned from the integrated campaign, and our process for gaining leads and boosting sales.