At the heart of any communications program is a brand’s essence and unique positioning. As brand strategists, Axiom is passionate about developing integrated branding and marketing programs that reinforce a consistent position and authentic brand. The outreach of program elements—from sales collateral and technical animations to trade shows and ad campaigns—must be in alignment with these foundational values. A client company’s target audiences may be diverse—from customers to investors and recruits to municipalities, and require a variety of communication tools to connect and engage. The media model represents leveraging a company’s website as the central engine to deftly respond to the content needs of each audience, across multiple mediums, while maintaining brand integrity, and collecting analytics for program measurement, evaluation and evolvement.