Originally formed as EPIC Industrial Solutions, EPIC approached Axiom for help with brand strategy to reposition the company to both industrial and energy audiences, and to communicate its unique value proposition: delivering greater value and optimizing performance throughout the lifecycle of their customers’ compression assets.
We established the foundation of the rebrand with THE AXIOM™ Marketing Strategy Profile. Once the company’s positioning, differentiation and key selling messaging platform was defined, we expressed the new brand identity across print and digital applications including naming, tagline, brand identity architecture, website and brochure.
“The rebrand achieved our primary goal — to develop a compelling value proposition and unique positioning, and present EPIC as a world-class brand to our multi-national customers.”
– Paul DeWeese, Chief Executive Officer