Innowatts – Branding Campaign
Innowatts is a data analytics innovator whose unique product offering leverages meter level data and helps power utilities and retailers to maintain grid reliability, manage risk and meet their sustainability goals. The Company had matured from start up status to scale up mode, including expansion into European and Latin American markets, and approached Axiom to guide them through a rebranding process.
Through THE AXIOMTM process, a new position, logo and tagline were developed, reflecting Innowatts’ evolution beyond its original roots in the Texas energy sector to use smart-meter analytics to help power providers effect change on a global scale. Expressed with a new website and digital communications, the brand reflects Innowatts’ vision, international footprint and mission to drive large-scale energy transformation in a digitalizing, decarbonizing and electrifying world.
Innowatts underwent a rebranding process, which included a modernized look & feel, clear and compelling messaging and positioning, and an increased focus on our technology expertise, sustainability goals and global presence. We believe our new brand truly reflects our mission, defined in the new tagline “Powering Energy Forward™”, and sets us up for success, both today and into the future.
Siddhartha Sachdeva – Chief Executive Officer
THE AXIOM™ Marketing Strategy Profile is both a process and a deliverable — and it serves as the foundation and guidance for any subsequent, fundamental branding initiatives. Through this process, THE AXIOM identifies the brand truths of positioning and persona. THE AXIOM often also provides a customized tactical rollout plan to support and nurture the resulting new brand.
Powering Energy Forward™
Website results after just three months of monthly search engine optimization services.