Revenade is a sales consulting firm that works with B-to-B companies to increase their gross sales. Often Revenade’s competitors are large, global companies, such as McKinsey. In order to sell against the competition and be viewed as a preferred alternative, Revenade needed to clearly articulate their value proposition, define a unique market position for their sales acceleration services and validate their customer benefits over the competitions’.
Revenade initially contacted Axiom to create a new website. Axiom recommended first conducting a brand audit, and guided Revenade through the marketing strategy profiling process called THE AXIOM™. As an outsider and facilitator, Axiom was able to provide a perspective that Revenade could not. THE AXIOM™ process revealed new market opportunities and informed a new brand positioning enabling Revenade to gain a competitive advantage and authentically connect with their target audiences.
“THE AXIOM™ delivered a differentiating value proposition that sets us apart and allows us to reach a new tier of clients. The rebrand directly resulted in 5 new client engagements, including our first international client, and an increase in requests for public speaking events.”
– Tim Phillips, President and CEO