Revenade is a sales consulting firm that works with B-to-B companies to increase their gross sales. Often Revenade’s competitors are large, global companies, such as McKinsey. In order to sell against the competition and be viewed as a preferred alternative, Revenade needed to clearly articulate their value proposition, define a unique market position for their sales acceleration services and validate their customer benefits over the competitions’.
Revenade initially contacted Axiom to create a new website. Axiom recommended first conducting a brand audit, and guided Revenade through the marketing strategy profiling process called THE AXIOM™. As an outsider and facilitator, Axiom was able to provide a perspective that Revenade could not. THE AXIOM™ process revealed new market opportunities and informed a new brand positioning enabling Revenade to gain a competitive advantage and authentically connect with their target audiences.
“THE AXIOM™ delivered a differentiating value proposition that sets us apart and allows us to reach a new tier of clients. The rebrand directly resulted in 5 new client engagements, including our first international client, and an increase in requests for public speaking events.”
– Tim Phillips, President and CEO
THE AXIOM™ Marketing Strategy Profile is both a process and a deliverable — and it serves as the foundation and guidance for any subsequent, fundamental branding initiatives. Through this process, THE AXIOM identifies the brand truths of positioning and persona. THE AXIOM often also provides a customized tactical rollout plan to support and nurture the resulting new brand.