The original innovator of the safety work glove, Ringers Gloves partnered with Axiom for help with a brand strategy to enter new market verticals and expand its target audiences from HS&E professionals and distributors to include end-user consumers. To achieve this, Ringers needed a comprehensive, integrated marketing program that would include a robust, transactional website and digital strategy to draw prospective customers into the buyer’s journey.
Axiom launched the program development with THE AXIOM™, our marketing strategy profiling process. Through discovery, research, competitor review and analysis, Axiom created a comprehensive digital strategy to empower Ringers Gloves’ market expansion and digital brand engagement. Its rollout included a new e-commerce website and marketing automation platform, blogging, content marketing, social media management, search engine marketing, search engine optimization, video & animation, digital and outdoor advertising, editorial content, trade show environments and product literature.
– Jim Wolf, Chief Executive Officer