Turnco introduced a new digital equipment inspection solution to the oil & gas industry, replacing an inefficient paper-based system. With the launch of this new technology, the company experienced rapid growth in their first three years of business. Turnco found itself needing to play catch up with its brand identity and marketing communications, and sought to evolve its brand to reflect a dynamic company with a proprietary technology and a leadership position in its space.
The tactic to meet this objective called for THE AXIOM™ marketing strategy profiling process. With the insights gained from this process a comprehensive, integrated branding and marketing program was developed to clearly communicate Turnco’s true brand essence, brand positioning and key value propositions to customers and prospects, and authentically represent the company at its current scale and market position.
“From our first meeting with Axiom to today, compared to the previous year, we saw a 24.6% growth in revenue. Based on the spend with Axiom, and the growth in revenue, we experienced a return on investment of 18.9 times.”
– Lonnie Smith, Founder and CEO
THE AXIOM™ Marketing Strategy Profile is both a process and a deliverable — and it serves as the foundation and guidance for any subsequent, fundamental branding initiatives. Through this process, THE AXIOM identifies the brand truths of positioning and persona. THE AXIOM often also provides a customized tactical rollout plan to support and nurture the resulting new brand.