Arsenal

Originally formed as Mountaineer Keystone, Arsenal approached Axiom for help with brand strategy to reposition the company to its investors and stakeholders in the Marcellus region, and to communicate its unique value proposition — delivering the essential provisions of financial returns, employment, royalty checks, community philanthropy and natural gas. We started the initiative with our proprietary process, THE AXIOM™ Marketing Strategy Profile. Once the company’s positioning, differentiation and key selling messaging platform was defined, Axiom then created the visual vocabulary to consistently express the new brand identity across print and digital applications including logo, tagline, stationery system, animation, website, PPT presentation and trade show booth.

 

Logo

CASESTUDIES Arsenal logo

 

Sub Brands

 

CASESTUDIES Arsenal Midstream logo

 
 

Tagline

CASESTUDIES Arsenal tagline

 

Website

CASESTUDIES Arsenal homepage

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Animation

 

 

Power Point

 CASESTUDIES Arsenal ppt

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Stationery

CASESTUDIES Arsenal stationery

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