Originally formed as Mountaineer Keystone, Arsenal approached Axiom for help with brand strategy to reposition the company to its investors and stakeholders in the Marcellus region, and to communicate its unique value proposition — delivering the essential provisions of financial returns, employment, royalty checks, community philanthropy and natural gas. We started the initiative with our proprietary process, THE AXIOM™ Marketing Strategy Profile. Once the company’s positioning, differentiation and key selling messaging platform was defined, Axiom then created the visual vocabulary to consistently express the new brand identity across print and digital applications including logo, tagline, stationery system, animation, website, PPT presentation and trade show booth.



CASESTUDIES Arsenal logo


Sub Brands


CASESTUDIES Arsenal Midstream logo



CASESTUDIES Arsenal tagline



CASESTUDIES Arsenal homepage

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Power Point

 CASESTUDIES Arsenal ppt

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CASESTUDIES Arsenal stationery



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