Following a divestiture of its seismic processing business, Katalyst Data Management (formerly known as Kelman Data Management) approached Axiom for help with brand strategy to reposition the company to exploration and production geoscientists, and to communicate it’s unique value proposition — providing end-to-end services and enabling technologies to deliver fast, simple and secure access to spatial data in any format through any browser. We started the initiative with our proprietary process, THE AXIOM™ Marketing Strategy Profile. Once the company’s positioning, differentiation and key selling messaging platform was defined, Axiom then created the visual vocabulary to consistently express the new brand identity across print and digital applications including naming, logo, tagline, stationery system, website, brochure and data sheets, email marketing, direct mail, press release, editorial (published in World Oil), PPT templates and trade show booth.



CASESTUDIES Katalyst logo



CASESTUDIES Katalyst tagline



CASESTUDIES Katalyst website

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CASESTUDIES revenade email



CASESTUDIES Katalyst emails


Tradeshow Booth Design

CASESTUDIES Katalyst booth


PowerPoint Templates

CASESTUDIES revenade email



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