Ringers Gloves

The original innovator of the safety work glove, Ringers Gloves partnered with Axiom for help with a brand strategy to enter new market verticals and expand its target audiences from HS&E professionals and distributors to include end-user consumers. Axiom kicked off the initiative with THE AXIOM™, our marketing strategy profiling process. Through discovery, research, competitor review and analysis, Axiom developed a comprehensive digital strategy to empower Ringers Gloves’ market expansion and customer engagement. Rollout of the strategy included a new e-commerce website and marketing automation platform, blogging, content marketing, social media management, search engine marketing, search engine optimization, video & animation, digital and outdoor advertising, editorial content, trade show environments and product literature.

 

Tagline

CASESTUDIES Ringers tagline

 

Website

CASESTUDIES ringers website

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AD CAMPAIGN

TRADITIONALMEDIA Ringers btwi

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BILLBOARD

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EMAIL / SOCIAL MEDIA

 

Roughneck Animation

 

 

 

Super Hero Animation

 

 

 

Your Hands Animation

 

 

AXIOM NEWS

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2018-03-14 See Axiom's Video Capabilities in New Product Video Our video department is up and rolling! For our first... Read more >>>

2018-01-19 Ringers Gloves: Digital Strategy See how Axiom transformed Ringers Gloves' digital identity in this... Read more >>>