POSITIONING & BRANDING SERVICES
It’s not easy to uncover your brand essence. But we have a cycle tested process that is repeatable yet fluid, and has successfully yielded authentic branding for over 20 years. We call it THE AXIOM™ and it’s our proprietary approach to revealing brand truths and defining incisive brand positioning. For our clients, the act of achieving this brand consensus is invigorating. THE AXIOM™ covers target-audience profiling, identifying differentiators, crafting key selling messages, SWOT analysis, competitive landscape audits, creative concepting (naming, logos, taglines), brand story/elevator pitch development, and the implementation and roll out of your new identity for internal and external communications.